Some call them white papers. We prefer “purple.”

Our Purple Papers provide insightful viewpoints that address the challenges and issues brands face daily. Click on the Purple Papers listed below to read more.

• The Innovation Equation
  It’s no secret that market research plays an instrumental role in developing the ongoing discovery process that drives innovation strategy within an organization. But building an innovation-driven company takes more than just insight. Our white paper examines the four organizational factors that influence innovation, including: Organizational Structure, Change Management, Culture and Process.
• How to Strengthen Your Market
  An economic downturn offer market insights leaders an opportunity to help their companies evaluate and refine their Product Portfolio, Messaging Strategy, Advertising Impact or Pricing Strategy to improve post-recession positioning and success. The possibilities that can surface through a dedicated market analysis strategy are illustrated in this white paper.
• The Balancing Act
  Most companies have some level of product portfolio management in place, but the extent to which it has been formalized and fully adopted varies dramatically. A recent market trends study among marketing and business executives identified the Key Metrics, Critical Actions and Satisfaction Measurements that shape successful and sustainable product portfolio management strategy which are outlined in this white paper.
• Accelerating Marketing ROI
  Companies that successfully fuse their brand development strategies with their customer development systems and practices will be best positioned to compete for the dollars of an increasingly sophisticated consumer. This white paper illustrates how the power of the integrated customer insights that result can be leveraged across the enterprise.
• Uncertainty Reduction Theory in Marketing
  This whitepaper considers how the purchase decision can be influenced by the degree of uncertainty tolerance consumers hold, as well as where they fall on the rational-emotional spectrum. More and more, companies are leveraging market research to uncover the factors that are impinging their ability to attract consumers and deliver on their brand promise.
• How Does Customer Loyalty Effect Profitability
  In order for customer service to drive profits, every link in the chain—employee capability, job satisfaction, productivity, employee loyalty, and customer satisfaction—must be strong. This white paper lays out how developing the data analytics to calculate lifetime value and the stakeholder insights to understand your service profit chain can help an organization build customer loyalty and profitability.
• The Bayesian Techniques
  Bayesian techniques are an up and coming class of statistical techniques that provide valuable insights that classical statistics may not have the ability to uncover. This white paper brings to light when and how Bayesian techniques can offer more refined results for marketing, brand, and market research leaders.
• Keys for Managing Change
  Market trends show that the key to managing change effectively does not come from an organization’s ability to morph or adapt to changing conditions, but rather from holding true to the guiding forces that represent foundational pillars of any successful organization: strong leadership, strong teams and strong missions. This white paper highlights the critical aspects of each of the three foundational elements.
• Jumpstarting Innovation in Your Company
  Many organizations have tagged “innovation” as a strategic imperative for growth yet find themselves frustrated by a lack of tangible progress. The problem is that innovation rarely comes naturally. The fundamental market insight requirements, as well as culture and process development needed to build an innovation-driven organization are outlined in this white paper.
• The Pricing Predicament
  When sales are down, all too often companies raise their prices to recoup the lost revenue. The unforeseen future consequences are taken into account in this white paper which outlines key considerations, market analytics and potential options to taking a price increase.
• More about Emotional Monitoring
  
• AgriMarketing Magazine - Updates from Market Research