- Discovery WorksessionsSM establish idea clarity through market insights, ideation and action planning. The goal of these sessions is to generate large numbers of ideas, and unearth and develop breakthrough insights. Benefits and barriers are defined; roles and responsibilities for market development are assigned.
- Brand Power WorksessionsSM are used to gain alignment on brand essence and to inform the optimum positioning approach for the development of a positioning brief.
- Clear Direction WorksessionsSM are held with a cross-functional stakeholder group to develop strategy based on the market situation, decision portraits and brand worlds. The worksessions are a one- or two-day exercise divided between information sharing, ideation and prioritization. The outcome is alignment on the brand growth plan across the organization.
